Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together? |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||||
"This initiative represents a key milestone in the rapidly-changing landscape of the automotive sector and confirms Fiat and Chrysler commitment and determination to continue to play a significant role in this global process."1 - Sergio Marchionne, CEO of Fiat Group, in 2009. "This is a strategic alliance. It certainly doesn't hurt and it might help, but it does seem like a Band-Aid when there's a large wound,"2 - Tim Ghriskey, chief investment officer at Solaris Asset Management LLC.3, in 2009. "It's one thing to have a partner. It's a second thing to have a partner who speaks a different language. And it's a third thing to have a partner who speaks a different language and is an ocean away from you,"4 - Gerald C. Meyers, former chairman and CEO of American Motors Corp.5, in 2009. Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together? - Next Page>>
1] Michelle Krebs, "Chrysler, Fiat Sign Global Strategic Alliance Deal," www.autoobserver.com, January 20, 2009.
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |